RGC Glass Inc.
Increasing image for the future of Russellville Glass Company
Our experience with brand redesign and digital consulting has been terrible. When we hired SmallWorld, we were skeptical at best. After working with SmallWorld, I have never seen a brand more unanimously loved after a change. From our photography to our website, SmallWorld transformed our leading roll in private aviation.
Lance Creamer, Owner, JETT Aircraft
With the right positioning and voice, an experience which was previously oppressive and time consuming can become refreshingly convenient, even delightful.
A single brand language flexing in tone accommodates diverse stakeholder needs across a spectrum of scales and settings—by expressing the same underlying balance of values a brand can serve both a sports fan on game day and a senior member of airport security equally well. A brand can live across digital and physical aspects of a larger service experience and provide a thread of coherence by serving a functional role at defining moments.
Our close collaboration with the JETT team made a huge impact on the success of the project, and helped provide a foundation for our work which will serve them for years to come.
Jacob Hedges, Executive Creative Director, SmallWorld
Increasing image for the future of Russellville Glass Company