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![Baseline](/_next/image?url=%2Fimages%2Fbaseline%2Fbaseline-white.png&w=828&q=75)
Rethinking how trainers
track health progress
During the COVID-19 pandemic, we had an idea: what if we could create an app that combined health data into a single number — a baseline — that tracked daily progress? So, we built Baseline: a social+ fitness app that encourages daily activity for everybody.
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Idea to MVP in 3 months
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One of our main goals with Baseline was to integrate existing hardware like the Apple Watch, Fitbit, and Garmin GPS Watch. From there, we focused on 3 priorities: content, community, and challenge.
The Baseline app launched in June 2020. Initially, we thought the target market was everyday athletes looking for a social+ fitness platform. But after its release, we saw a bigger opportunity: gyms. We launched to our first two gyms in January 2021.
Not long after, the U.S. government recommended gyms close again. COVID-19 had returned. With that, we made the difficult decision to shelve Baseline.
We’re proud of innovating in a world without certainty, and we’re proud of taking action in a time of crisis.
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Making health unique for everybody
Services
Technology
Native App Development
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